We are “On the Job” again with Sal Totino and Mike Bauman. This time in a bar with Heineken Beer and the brand new RED Mysterium X camera. This entire spot was lit with Warm White LED LiteRibbon. The guys were looking to do something beautiful but were pressed for time and faced with the […]
25
Apr
Apr
Save the Dates: Cine Gear Expo 2010 The Film and Digital Media Conference June 3 – 6, 2010 Attendee registration is now open! Exhibits, Seminars, Film Series and more. Unique in concept, Cine Gear Expo offers the opportunity to get hands-on technical training, gain new skills, hear breaking industry news and network with peers and […]
21
Apr
Apr
For a recent Budweiser commercial DP Mott Hupfel wanted a soft ambient tungsten light to cover the entire length of a 30′ bartop. Mott wanted a quality of light that ideally would be shadowless and very flattering to the actors and the product. xStrips loaded with 100w bulbs and covered with Light Grid diffusers worked […]
16
Apr
Apr
This time “On the Job” with LiteRibbon is Mott Hupfel and Budweiser. Shooting in a sensitive location is always a tough situation. A recent Budweiser commercial shot in a bar which had many limitations on rigging due to past experiences. Mott wanted to hide lights in the ceiling by attaching them to wood headers. Normally […]
13
Apr
Apr
It’s time for LiteRibbon™ on the Job again. This time with Cinematographer Sal Totino and Volkswagen. The spot involved many different cars driving in different environments. Each of those vehicles required battery powered lighting. Sal wanted to have an unobstructed view looking out the windows which required all daylight fill to emanate from inside the […]
11
Apr
Apr
Congratulation are in order. LiteGear recently received the US Trademark for the term “LiteRibbon”. We are very proud. In the past few years, the word LiteRibbon has come to describe not only LED ribbon light, but also quality, reliability, and design appropriate for film, TV and live events. In the expanding world of LED’s, LiteRibbon […]
10
Apr
Apr
The New LiteGear Website… Welcome to our new home on the web! We’ve been tinkering with this in the shop for a while. It has finally made it off the bench. As you can see, it is a total rewrite and now you easily browse our online catalog and find out about the entire product line. […]
10
Apr
Apr
One of the great things about LiteRibbon is the ability to get light in many unusual places. On a recent Pine Sol job that Roberto Schafferwas shooting, there were a series of shots that required the actor to hold a bottle. The bottle needed to be lit to give it that “Pine Sol Glow”. This […]
03
Apr
Apr
The characters on 20th Century Fox Television’s “Bones” face the weekly challenge of searching for obscure clues to solve murders. That is nothing compared to the challenges faced by the shows gaffer, Erik Messerschmidt. Erik, an IATSE Local 728 member has been running the show for 4 seasons now. He runs a crew of 12, […]
10
Mar
Mar
Sun Valley, CA October 28, 2009 – LiteGear Inc. today officially announces the availability of its LED LiteRibbon System. The system consists of flexible LED ribbon, controlled by flicker-free dimmers, and a complete line of power supplies and distribution. LiteRibbon is available in many types including Warm-White, Cool-White, Diffused Silicone, RGB, and other colors. LiteRibbon […]